Jennifer Walker is the creative force behind Walker Creative Design. A uniquely talented graphic designer, Walker specializes in logo design and corporate identity packages. Since 1999, this Madison native has assisted ad agencies, television stations, and marketing departments with graphics and animation. She particularly enjoys helping new companies get their first public image formed, that critical image that can make or break a new venture. She helps approximately 100 clients each year. She works with companies as diverse as the University of Wisconsin to one-person start-ups. One of her recent award-winning designs is the logo for the DVD In the Red Zone: The History of Camp Randall. Walker believes that no matter what size a company is, consistent application of a corporate identity is absolutely critical for success. “Anything less than consistency spells confusion,” says Walker. “All else being equal, a company with a strong, well-applied graphic identity will beat less well-identified competitors every time.” Her creative skills and inspiration are why Walker Creative Design takes businesses a step ahead of the rest.
